Role

Job Location: Balotești | Hybrid

We are looking for a B2B Partnerships Manager to lead the strategic development and growth of the Benefica partnership program, with a strong focus on consumers, commercial performance and strategic partnerships with partner pharmacies.

The role combines B2B partnerships, business development, retail, marketing, loyalty and category management, with responsibility for defining the program strategy, developing new opportunities and strengthening existing partnerships.

Key Responsibilities

• Define the concept, strategy and annual action plan for the Benefica partnership program, aligned with business and consumer objectives;
• Develop and manage strategic B2B partnerships, strengthening relationships with partner pharmacies and identifying growth opportunities;
• Develop and implement Trade Marketing, Loyalty, Customer Care and consumer/patient-focused campaigns;
• Contribute to Benefica communication across digital channels, mobile app and social media and monitor performance;
• Identify and develop new services, projects and business opportunities for partner pharmacies and their patients;
• Apply Category Management and consumer insights to identify opportunities for category growth and improved customer engagement;
• Analyze sell-in, sell-out and other relevant KPIs and translate insights into actionable business recommendations;
• Manage budgets and coordinate suppliers, agencies and cross-functional teams to deliver projects and campaigns;
• Organize partner and customer events and coordinate promotional campaigns;
• Monitor retail, pharma and consumer trends and identify relevant market and business opportunities.

Key Requirements

• University degree;
• Minimum 5 years of relevant experience in B2B partnerships, business development, commercial, marketing, retail or project management;
• Proven experience in strategic partnerships and relationship management;
• Strong retail background, with franchise experience considered a strong advantage;
• Solid commercial and business acumen;
• Experience in Category Management;
• Exposure to the pharmaceutical industry, pharmacy retail or pharmaceutical distribution is an advantage;
• Experience in developing and implementing loyalty or customer engagement programs;
• Strong analytical, negotiation, presentation and communication skills;
• Ability to connect commercial, marketing and consumer perspectives into a coherent partnership strategy;
• Strong organizational, prioritization and stakeholder management skills;
• Results-oriented, proactive and solution-focused mindset;
• Good knowledge of Excel and PowerPoint;
• Advanced English.