Help Net Farma S.A. operates one of the largest pharmacy chains in Romania, with 400 locations nationwide and approximately 2,000 employees providing high-quality services to patients throughout the country.
The Help Net pharmacy network, together with the pharmaceutical distributor Farmexim and the integrated healthcare services provider EL PHARMA Romania, is part of the German PHOENIX Group, a European leader in pharmaceutical distribution, pharmaceutical retail, and services for the pharmaceutical industry. With an active presence in 29 countries, the PHOENIX Group has unique geographic coverage across Europe: the PHOENIX Group makes a significant contribution to integrated healthcare services in Europe with approximately 48,000 employees.
- 204 locations offering wholesale and pre-wholesale services, supplying medicines and healthcare products to pharmacies, physicians, and medical institutions
- 3,200 company-owned pharmacies in 15 European countries under the BENU, Apotek 1, Rowlands Pharmacy, McCabes Pharmacy, and Help Net brands.
Role
You will support the Loyalty Manager in planning and executing direct marketing campaigns that keep our patients engaged and informed.
Key Responsibilities
- Plan, set up, and execute weekly, monthly, and annual direct marketing campaigns across CRM channels.
- Define campaign audiences, messaging, communication materials, and customer journeys.
- Manage the day-to-day collaboration with external agencies to ensure campaigns are delivered on time and to the highest standards.
- Query databases, analyze campaign performance, and prepare reports on CRM initiatives and loyalty program KPIs.
- Support the continuous optimization and development of our loyalty program alongside the Loyalty Manager.
- Oversee the availability of loyalty cards across our pharmacy network based on business needs.
- Manage customer inquiries and complaints related to the loyalty program through official communication channels.
- Maintain and optimize the CRM platforms and tools that support our customer engagement activities.
Key Requirements
- Bachelor's degree.
- 3–5 years of experience in CRM, direct marketing, loyalty programs, marketing, or another data-driven role.
- Strong understanding of customer lifecycle management, personalization, and targeted communication strategies.
- Advanced Microsoft Excel skills, with the ability to analyze campaign performance, build insightful reports, and monitor key CRM and loyalty KPIs.
- Excellent analytical and problem-solving skills, with the ability to translate data into actionable business insights.
- A customer-centric mindset, strong attention to detail, and a proactive, results-oriented approach.
Benefits:
- Opportunity to work in a dedicated and professional team;
- Attractive remuneration package;
- Performance bonus;
- Membership at a private medical clinic;
- Life insurance;
- Meal vouchers;
- Gift cards—Easter and Christmas;
- Paid day off on birthdays;
- Loyalty card with special discounts at Help Net Pharmacies;
- Partnership-based discounts offered by service and product providers;
- Bookster subscription for headquarters staff;
- Work-from-home opportunities for eligible roles;
- Continuous development and training programs;
- Real opportunities for professional advancement and career development.
Only short-listed candidates will be contacted. All applications will be treated with strict confidentiality.