Job Description
Social Media Expert

Help Net Farma S.A. operates one of the largest pharmacy chains in Romania, with 400 locations nationwide and approximately 2,000 employees providing high-quality services to patients throughout the country.


The Help Net pharmacy network, together with the pharmaceutical distributor Farmexim and the integrated healthcare services provider EL PHARMA Romania, is part of the German PHOENIX Group, a European leader in pharmaceutical distribution, pharmaceutical retail, and services for the pharmaceutical industry. With an active presence in 29 countries, the PHOENIX Group has unique geographic coverage across Europe: the PHOENIX Group makes a significant contribution to integrated healthcare services in Europe with approximately 48,000 employees.

  • 204 locations offering wholesale and pre-wholesale services, supplying medicines and healthcare products to pharmacies, physicians, and medical institutions
  • 3,200 company-owned pharmacies in 15 European countries under the BENU, Apotek 1, Rowlands Pharmacy, McCabes Pharmacy, and Help Net brands.

Role

The Social Media Expert will coordinate Social Media projects from strategy development and planning through to implementation and performance analysis, as well as campaigns with a digital/online component. The role involves close collaboration with partner agencies and internal Marketing, Commercial, Sales, and other departments to ensure the successful execution of initiatives and achievement of business objectives.

Key Requirements

  • Bachelor’s degree in Marketing, Communications, or a related field;
  • Minimum 5 years of experience in Social Media Marketing;
  • Previous experience in a communication or digital marketing agency is mandatory;
  • Experience in a similar role within a company (client-side) is considered an advantage;
  • Experience managing a brand in the pharmaceutical or pharmacy retail industry is a plus;
  • Proven experience in developing and implementing social media strategies and managing integrated marketing campaigns;
  • Strong knowledge of Meta, TikTok, LinkedIn, and other relevant social media platforms;
  • Experience in interpreting performance metrics and using insights to optimize results;
  • Good knowledge of Microsoft Office (especially Excel and PowerPoint), as well as AI-powered platforms and tools;
  • Advanced English language proficiency;
  • Flexibility, creativity, a results-oriented mindset, and strong customer focus;
  • Excellent interpersonal and communication skills;
  • Highly organized with strong attention to detail;
  • Proactive attitude and strong team spirit.

Key Responsibilities

  • Develop, propose, and implement the Help Net Social Media Strategy;
  • Propose and execute social media campaigns, including promotional, product launch, and brand awareness campaigns for Help Net;
  • Communicate offers, promotions, educational campaigns, and 360° campaigns through social media channels;
  • Develop, coordinate, and implement activations, partnerships, and events where Help Net is present;
  • Manage campaigns for private-label brands and/or exclusive products within the Help Net Pharmacies portfolio;
  • Manage project contracts and addenda within internal systems and maintain accurate records;
  • Collaborate with advertising agencies, the Commercial Department, pharmacists, and sales teams to implement brand projects and marketing campaigns;
  • Define performance KPIs for social media and digital campaigns and monitor their achievement;
  • Prioritize communication needs and propose and implement communication actions tailored to each project;
  • Analyze digital marketing data, campaign reports, market trends, and competitors' activities, and recommend actions aligned with business objectives.

Benefits:

  • Opportunity to work in a dedicated and professional team;
  • Attractive remuneration package;
  • Performance bonus;
  • Membership at a private medical clinic;
  • Life insurance;
  • Meal vouchers;
  • Gift cards—Easter and Christmas;
  • Paid day off on birthdays;
  • Loyalty card with special discounts at Help Net Pharmacies;
  • Partnership-based discounts offered by service and product providers;
  • Bookster subscription for headquarters staff;
  • Work-from-home opportunities for eligible roles;
  • Continuous development and training programs;
  • Real opportunities for professional advancement and career development.

 

Only short-listed candidates will be contacted. All applications will be treated with strict confidentiality.
Information at a Glance
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Req ID:  623
Posting Start Date:  23/10/2026
Working Model:  Hybrid
Brand:  HelpNet
Job Location (Short):  Romania-Balotesti